

Our Story
Founded in 2017, DataCraft Analytics has grown into a trusted centre of expertise in data and analytics, particularly within the primary health care sector in New Zealand. From the very beginning, our vision has been clear: to equip primary care with the right tools, insights, and expert services to improve health outcomes for communities across Aotearoa.
We work alongside a diverse range of partners — from the largest national organisations to the smallest local providers. Our customers include central government agencies, Primary Health Organisations (PHOs), Iwi Māori Partnership Boards, and private software vendors servicing the New Zealand healthcare market. This breadth of collaboration reflects our belief that good data should empower every level of the system, not just the few with the biggest resources.
Over the years, we’ve built a reputation for combining technical excellence with a deep understanding of the healthcare environment. Whether it’s developing secure data platforms, delivering robust analytics, or supporting innovative sector initiatives, we focus on creating solutions that are practical, scalable, and designed to support real-world decision making.
At the heart of our work is a commitment to partnership and trust. We pride ourselves on building lasting relationships with our clients and working together to turn complex data into clear, actionable insights that drive meaningful change.
Meet The Team

Jayden MacRae
Founder & Managing Director

John Grant
Chief Analytics Engineer

Rachel Blanch
Operations Manager

Tim Ker
Solutions Architect

Rob Davenport
Support Engineer

Phil Murphy
Senior Analytics Engineer

Jen Southcott
Analytics Engineer

Ash Dovey
Senior Analytics Engineer

Matt Poynton
Analytics Engineer

Troy Woods
Software Engineer

Currently Recruiting (new)
Project Manager

Currently Recruiting (new)
Analytics Engineer

Currently Recruiting
Support Engineer